How Social Media, Organizational Dynamics and Social Change will Shape Communities of Practice over The Next 10 Years


Social Media has changes many things, including the way experts envisage online communities of practice. The following is Cormac Heron’s account of leading author and expert Richard McDermott’s reflections on how Communities of Practice have evolved and where they are headed.

Richard McDermott was there to give a bit of his background in personal and professional experiences of the last 20 years. 10 years ago they thought that these were the main characteristics of online communities:

  • Informal
  • Voluntary
  • Independent of an organisation
  • Some face-to-face occurrences
  • Passionate Leader
  • Supported
  • Light-handed management

But on revisiting them consequently the following were thought to be more relevant:

  • Goals were set out
  • Governance
  • Reporting to the highest level
  • Integrated into organisation
  • Passionate Leadership
  • Part of the actual job description

According to Heron, Richard then ended his keynote by hitting them all with this stonker:

How will the emergence of new social media, current organisational dynamics and social change shape the role and impact of communities over the next 10 years.

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