In a recent blog post, Harvard Business Review’s Jeanne C Meister and Karie Willyerd advocate using microblogging to enable the members of an organization to communicate and share information with one another more rapidly and efficiently than ever before.
So what exactly is microblogging? It is the practice of posting very short statements, commonly 140 characters or less, via a microblogging service such as Twitter.
However, because the objective is to communicate internally within an organization, Twitter, which broadcasts in a public realm, isn’t going to be very good for sharing enterprise information. Enterprise social software such as Yammer will allow you to recreate a private social network for your organization and keep the information contained.
Meister & Willyerd suggest that if you are considering implementing microblogging within your organization, there are three lessons to consider:
- Start small and monitor results.
- Provide training to employees.
- Integrate Microblogging into your workflow.
By strategically implementing microblogging in your organization, you leverage the social media savvy of your Tweeters and cut down on the time and effort to disseminate and gather enterprise information. Two birds, one stone!
- Use Microblogging to Increase Productivity | Harvard Business Review Blogs | Jeanne C Meister and Karie Willyerd | 16 April 2010
Initially published on Brandon Hall’s Workplace Learning Today