Content Creation in an Age of Excess

See on Scoop.itCurating

Small businesses take note: It’s no longer about your products and services. It’s about giving your customers what they want and need–and not old-fashioned marketing.

Kristina Schneider‘s insight:

Trust is built with a client when they are confident of your expertise. For consultants, a great deal of the work is educating your client in order to gain that confidence and trust. Becoming their "go to" person on your area of expertise is one of the key ways. Good marketers have always known this and social media makes it much more accessible. 

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One Thing Employees Need (But Rarely Get)

See on Scoop.itWorkplace Performance

If you want to be considered a great employer–and you certainly should–providing your employees with higher pay, better benefits, extensive training, and greater opportunities are definite factors.

The problem is you might not have the resources to do all that.

That’s okay. You can still be a great employer, because one thing you can give your employees is more important.


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I Know What Learners Need

Last Saturday, I was talking with a past colleague and good friend Virginie, an instructional designer working in the field for 10 years now. We talked about some of the struggles we go through in this profession. We tried to pin point what was the one character quality that all instructional designers should have. We both agreed that it was empathy, that is the ability to put one’s self in the learner’s seat and anticipate their needs. This, coupled with competency in applying sound instructional design techniques is what makes an instructional designer great.

When I read a recent post by Archana Narayan, I heard her strongly say “I know what learners need“. As professionals in the field of development and training, we all need to say it stronger and louder if we want to be respected as the professionals that we are. It can be a constant struggle to have our expert opinion heard, but it’s crucial that we do, both for the learner and for our professional integrity.

Whether it’s with dealing with clients who want to micromanage their learners, whether it’s dealing with outrageous requests or whether it’s dealing with subject matter experts and trainers that dismiss the instructional design process, Archana provides some great tips to get you started.


Initially published on Brandon Hall’s Workplace Learning Today