“Lead, Follow, or Get Out of the Way” Has Never Rang So True

Radical innovation is a proposal or idea and not a product. It is user-centered and focussed on meaning. What is your innovation strategy? In his book, “Design-Driven Innovation“, author Roberto Verganti outlines a framework for mapping strategy for innovation as a radical change in meanings. Check out his thinking in the diagram below: As your… Continue reading “Lead, Follow, or Get Out of the Way” Has Never Rang So True