When I was approached two weeks ago to be part of the Workplace Learning Today team, I was both flattered and thrilled to take on a new challenge. In preparation for delivering weekly insights, I decided to do a major cleanup of my Google Reader Feeds. And before I knew it, the wave of content hit me and I was flooded. There had to be a better way.
And then the perfect article pop-up this morning thanks to one of my strategic filters: Filter or Be Flooded: Do You Need a Content Strategist?
Though this FastCompany blog posts refers primarily to content for Website design, the lessons learned are transferable to our own Personal Knowledge Management (PKM) strategy as well as larger organizational Knowledge Management (KM) strategy.
Some of the key criteria for a good content management strategy which are pulled from Kristina Halvorson’s book Content Strategy for the Web include
- Content purpose (i.e., how content will bridge the space between audience needs and business requirements)
- Content gap analysis
Instructional designers, sound familiar?
- Filter or Be Flooded: Do You Need a Content Strategist? | Fast Company Expert Blog | Steve Rosenbaum | 13 April 2010
Initially published on Brandon Hall’s Workplace Learning Today
Kristina Schneider is organizational learning and performance technologist, merging instructional and systems technology with knowledge, project and operations management. Her book Edublogging: a qualitative study of training and development bloggers investigates the value of edublogging as a form of self-directed learning and its potential contribution to communities of practice.